What Xero is good at
Xero is a full cloud accounting platform with a deep South African footprint. A large share of SA accounting practices use it as their standard ledger, which makes month-end and year-end conversations easy: your accountant has probably already configured Xero for clients in your industry and will hand you a chart of accounts that works.
It is strong at the things a full accounting suite needs to be strong at — bank feeds, reconciliation, multi-currency, payroll add-ons, and an integration ecosystem big enough that whatever niche app you need probably already connects. If your business has grown to the point where you need an accountant in the loop weekly, Xero is a sensible spine.
Pricing changes; check the Xero site for current plans.